Tuesday, September 7, 2010

Charles Baden-Fuller on why business models are so important for business success

Professor Charles Baden-Fuller talks about the difference between value creation and value capture, robustness, sustainable competitive advantage today and tomorrow, and scalability.

In his recent article in Long Range Planning, Business Models as Models, Charles explores the question "Are Business Models useful?" where he points out that they act as various forms of model: "to provide means to describe and classify businesses; to operate as sites for scientific investigation; and to act as recipes for creative managers".


  1. That's probably one of the best and easiest understandable video on business models. Should be heavily used in business schools and alike. Thanks for sharing!

  2. Great video Anders and the special issue of lange range planning looks interesting. Have you been able to get a hold of a physical copy or have you downloaded the articles ?