Friday, February 12, 2010

Mark Johnson on Business Model Innovation and his new book Seizing the White Space

Mark Johnson, chairman of Innosight and author of Seizing the White Space: Business Model Innovation for Growth and Renewal (see review & summary here), explains his version of the business model concept "The Four-Box Business Model" comprising the Customer Value Proposition, the Profit Formula, and the Key Resources and Processes. This model was also the topic of yesterday's discussion at Innochat, see transcript here.

"Where are there opportunities to deliver new value propositions, where are there important unmet jobs that this company has the potential to make a successful product or service to address."

"Think about where these opportunities are and then allow the organization the flexibility to start devising ways at which it could deliver on that value proposition, that may not be the traditional way it does business"

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