Sunday, June 13, 2010

ngMoco, Guitar Hero and EA Sports in panel discussion on the monetization of games

A nice panel discussion at the Play Conference about the monetization of games moderated by Douglass Perry, covering topics such as Old versus new distribution models, Usage at the center of the business model, Monetizing usage vs downloads, User experience based on platform, Competing with other forms of entertainment, Selling where the customer is and Dynamically and remotely optimization of games and business models. Also interesting to hear how accessories and physical products are affecting business models of software companies that are used to not having any inventory.

Neil Young, CEO ngMoco
Kai Huang, Founder Guitar Hero
Peter Moore, President EA Sports

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