Tom is a Design Director at IDEO in London, where he uses the innovation and design process to develop new business opportunities. In these videos he presents a way, very similar to The Business Model Canvas, on how to visualize a business model including the elements of growth- and competitive strategy.
Related posts:
Alexander Osterwalders on the Business Model Canvas
The Evolution of the Business Model Concept
Thanks for sharing so importants and actual concepts.
ReplyDeleteOf course it's very similar to Osterwalder/Pigneur. But then there's additional focus on
ReplyDelete- revenue model (as being crucial)
- competitive strategy (still useful)
- growth strategy (adding some dynamics)
First I thougt it's just a plump copy. But it's adding "value". And it illustrates very well the imperative of "Blue (and Red) Ocean Thinking".
@Maria, thanks!
ReplyDelete@Ugo, I fully agree!
Are there already tools to interactively fill out this model?
ReplyDelete@ Raul, I am not aware of any such tools.
ReplyDeleteThere are several tools (web and for ipad) being developed for the similar business model canvas.
Looks very familiar. Would be curious about sources ;-)
ReplyDeleteHi everyone
ReplyDeleteI'm a massive fan of Alex's work with the Business Model Generation book - business designers at IDEO have used it with some success
We developed this tool with the aim of helping startups and were inspired by a few sources - not least Porters 5 forces too! We found that its simplicity helped founders with less business experience outline their model and the focus on the future growth and likely competitor reactions helped: after all, only the paranoid survive!
Anyway, I appreciate feedback - you can email me at thulme@ideo.com or msg me on Twitter: @thulme
@ Raoul - we have an interactive tool that we use to help select startups for hackfwd.com. I'm afraid that we dont have plans to release it but I believe Alex is working on something with his canvas which should be good
@ Anders - great blog!
Thanks for the comments guys!
ReplyDelete@Tom - Happy you like it. Let's keep in touch.
@Tom (clicking the link to your profile did not lead to a public page): any chance of someone (like me/my colleague) test driving the tool you've developed but have no plans releasing (yet) :-)?! Please :-)?
ReplyDelete@Raoul:
ReplyDeletemy public page is: http://weijiblog.com/
my twitter handle is @thulme
We would have to build a completely new hosted instance which we dont plan to do - I'll shout out to @Anders if that changes...