Dwayne Spradlin on The Power of Open Innovation

Dwayne Spradlin, CEO InnoCentive, on Open Innovation and the power of getting the crowd to work.

"Two skills that organizations need are:

1. They need to understand how to engage communities, communicate with them, build communities and trust, and that does require effort by organizations to do it well.
2. Organizations need to understand how to ask and how to process their own problems and prioritize those in ways that they typically never done before."

Related posts:
Using the crowd as a part of the business model
10 Initiatives using the crowd to generate new ideas