Yesterday, The New York Times published an article and interview with Jeff Huber, senior vice president of engineering at Google, about how Google determines continued incubation of projects. As I wrote a month ago in the post on How Google makes money the equation to evaluate projects must be rather complex due to fact that users of free services build loyalty to and also visit other paid for or ad-financed websites. In the recent article in the NY Times the following parameters are presented:
- Popularity among users
- Ability to attract Google employees to develop them
- Solving a big enough problem
- Internal performance targets "objectives and key results"
If anyone knows what kind of internal performance targets Google uses, it would be very interesting to know. Thanks Jonas for recommending the article!
The future of Google - Marissa Mayer on Charlie Rose
How Google makes money