Business models for blogs and websites

As a start on the blog about business models, identified models to use for blogs and websites are presented below. A common approach to extract value from blogs and websites is to combine several of the models presented below and generate smaller revenue streams from parallel sources.

MODELS TO EXTRACT VALUE FROM BLOGS AND WEBSITES

Sell premium content
* Ad-free content
* Extended content
* Extra content
* Exclusive tools
* Private forums

Integrated market place
* Sell physical products
* Sell digital products

Use blog or website as a marketing tool for own physical and digital products, services and licenses
* Physical products such as books relating to the blog or website
* Digital products such as online courses, podcasts, newsletters, databases, ebooks, games and programs relating to the blog or website
* Services such as consulting, writing in newspapers and magazines, speaking, web and telephone conferences, and give courses or set up conferences
* Licenses to use content and database in different ways

Advertising
* In-text ads
* Banner ads
* Contextual ad programs
* Text link ads
* Pop-up ads
* Audio ads
* Job board ads
* RSS feed ads
* Widget ads
* Affiliate programs

Sponsorship
* Getting paid to write about certain topics for certain industries
* Getting paid to highlight or link certain terms in text
* Getting paid to write for certain companies on their sites

Surveys and polls
* Sell surveys and polls
* Sell data from own surveys and polls

Content networking
* Getting paid to write for or with others

Donations
* Get donations by generous visitors

Perks
* Get free digital and physical products to mention on the blog or website
* Get access to certain events relating the blog or website
* Get access to interesting people to talk to and learn from


MODELS TO DEVELOP CONTENT FOR BLOGS AND WEBSITES

Direct editing
* Own development of content
* Co-creation with dedicated content developers
* Guest content developers
* Share content between different blogs
* Open editing for members of the blog
* Open editing for members of a blog community
* Open editing for registered users
* Open editing for everyone

In-direct editing
* Include comments from members of the blog
* Include comments members of a blog community
* Include comments from registered users
* Include comments from everyone